New Baby Products For an Old Job

By Art Gib

In today’’s world, moms have a lot to do. Often they”re moms and employees, and some are even business executives and owners in addition to being moms. Of particular concern to many is the need to feed baby in public spaces.

While much of the public is perfectly comfortable with seeing this occur in public, within tasteful bounds, and many others are not so comfortable with it. For thousands of years, we mammals have depended upon breast milk for our survival.

In fact, Pediatrics developed as a medical specialty in large part by doctors concocting and prescribing infant feedings as late as the 1890s. But by 1970 the World Health Organization was becoming concerned about the decline in breastfeeding and boycotts of infant formula manufacturers were enacted, and mothers were again encouraged to breastfeed once again.

While there continue to be barriers to consistent breastfeeding, including society’’s attitudes, feeding alternatives being heavily marketed, and shortened hospital stays for new mothers, there has been steady growth in the percentage of babies being breastfed over the last couple of decades, and the US government has set the goal of having 75% of children breastfed at hospital discharge and 50% at 6 months. They set the goal after being convinced through multiple studies that breastfeeding is good for both the mother/child, and the species in general.

This upward trend in breastfeeding, then, gets support in the form of products like a nursing cover and other products that bring style and functionality to almost every aspect of baby care in today’’s busy working world. Moms want to take care of these basic task and be both stylish and functional at the same time. With a nursing cover, a mom can take care of the most basic bonding moment she has with her child, and still be able to tend to other duties as well.

This simple fabric device covers mom and babe, allowing mealtime to take place in a discreet, and yet public, environment. These come in varying degrees of complicated and simple, stylish and utilitarian, modern and traditional. Breastfeeding advocates like to laud the benefits of breastfeeding, and they are indeed many, and immunological ones are high on the list. If you had a wonder drug that was safe, effective, readily accessible, engineered for individual needs, painless and had immediate affectivity, that would be good, right? Well, the advocates say, we have that drug, and it’’s breast milk.

About The Author

Bebe au Lait offers a full line of original products for mothers and their babies, such as nursing covers, towels, and bibs. Art Gib is a freelance writer.